.Column Viewpoints: 15.Ever before asked yourself just how an electric engineer winds up managing an influencer advertising platform? Jonathan Eg, Chief Executive Officer of Partipost, spills over the herbal tea on The Adrian Show.Secret takeaways:.Why exchanging formulas resulted in solitude (as well as a profession pivot).The magic formula: authenticity + consistency = influencer results.B2B influencer marketing in Asia: It is actually coming, yet slowly.AI influencers: Cool, but perhaps won't replace your BFF's Instagram.The repayment trouble tormenting influencer marketing (and exactly how Partipost is handling it).Fun simple fact: Jonathan's daddy eagerly anticipates Mondays. Yes, you read through that right.Income: The influencer advertising garden is actually evolving a lot faster than you may point out "wipe up." From micro-influencers to AI avatars, the video game is altering-- but credibility still reigns supreme.So, just before you cross out that friend with 200 fans as "certainly not prominent," bear in mind: in the world of nano-influencers, your bestie may only be actually the following big thing.Listen for even more influencer knowledge and also possibly grab a suggestion or two for your own Instagram activity!